www.Hotmail.com, www.Yahoo.com, www.AOL.com internet companies don't follow progress

It's hard to imagine that there are some places unreachable for progress in the age of Hi-Tech. And if coming progress can theoretically reduce possible profit, it tends to be limited.

It's known that most free email services exist on profits from advertising that is shown to users in the email account web interface. So, web industry giants don't hasten to provide free access to the mailboxes via POP3 and SMTP protocols, as the efficiency of their ad places will considerably decrease which is unwanted situation.Such giants as www.Yahoo.com, MSN.com, AOL.com operate many users, which are tied to other companies' services don't hasten to provide such access as today users won't disappear and the reason is that they just get into the habit of using web-interface.

Surely there exist some methods to evade these restraints. For instance there is third parties' software for Yahoo.com converting web traffic into POP3. However, it is possible to steal mailbox passwords with the help of such programs which reduces a wish to use them. For www.Hotmail.com from MSN.com there is possibility to use the special protocol which is integrated in the Outlook Express and does not accessible for the others programmers of the mail programs that narrow down the users freedom when choosing the post program. The AOL.com has access by POP3 and SMTP, but it is accessible for the clients for internet access from that provider and this cramp the region of mail using because the internet access from the AOL.com is not everywhere.

However, they lose a lot, trying to follow the outdated marketing policy that is intended for online advertising, and limiting the user's freedom in his choice. There is another way to monetize guests by attracting and keeping users. The company Google.com became the new pattern of work with User with its mail Gmail.com. Users have the access to POP3 and SMTP interfaces, which does not limit the user's opportunities to work with the email. But the service has a big advantage before ordinary mail clients like Outlook Express - that is big post mailbox and all the letters can be stored at the server without problems that allows the user to have access for the mailbox from the any part of the world.Moreover, only relevant ad is showed to the user, no obtrusive banners! This format is becoming more and more likable for email users because a convenient web interface allows you to forget about installing and setting problems of email programs.

As a result e-mail of the Future performs as web-interface without the use of mail applications. And most likely Yahoo.com, MSN.com and www.AOL.com will use this model later because that method is much more advantageous than outdated ways of using email programs.POP3 and SMTP protocols are obsolete themselves. For instance, the Gmail.com provides new e-mails reception notifications via special RSS channel.

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